Will the FIFA World Cup be broadcast on TikTok?

Yes, FIFA announced that video clips of World Cup games will be broadcast live on TikTok this summer.

What content will FIFA provide on TikTok?

FIFA will offer live broadcasting of game clips, press conferences, training sessions, and gamification features on TikTok.

Where will the 2026 World Cup take place?

The 2026 World Cup will be hosted across the United States, Mexico, and Canada.

Home / Sports / FIFA & TikTok: World Cup Comes to Your Feed

FIFA & TikTok: World Cup Comes to Your Feed

8 Jan

•

Summary

FIFA is partnering with TikTok to broadcast World Cup games live.
The collaboration aims to bring fans closer to the action.
Match ticket info and gamification features will also be available.

FIFA & TikTok: World Cup Comes to Your Feed

This summer, FIFA is set to revolutionize fan engagement by broadcasting World Cup games live on TikTok. This innovative collaboration, extending through 2026, aims to provide unprecedented access, bringing supporters closer to the action with more relatable perspectives.

Beyond live game footage, FIFA will grant select creators access to press conferences and training sessions. This initiative is expected to boost viewership, as data suggests users are significantly more likely to watch live matches after engaging with sports content on TikTok. Gamification features like filters and stickers will further enhance fan interaction.