FIFA Prez Lauds Zee TV's Football Push in India

FIFA President Gianni Infantino expressed his pride in the partnership with Zee TV, emphasizing its role in cultivating football as a continuous narrative in India, extending beyond the quadrennial World Cup. This collaboration covers 39 FIFA competitions, including the upcoming FIFA Women's World Cup 2027 and youth tournaments, reinforcing football's presence in a market Infantino described as having enormous potential.

Infantino noted India's significant football presence at the FIFA World Cup 2026, with players of Indian heritage competing for nations like New Zealand and Australia. He also acknowledged the substantial turnout of Indian supporters among the 6.5 million fans attending matches. Zee TV's initiative to facilitate public screenings in various venues was commended for fostering communal viewing experiences.

Zee Entertainment Enterprises Ltd (Z) recently secured exclusive media rights for 39 FIFA competitions in India until 2034. As part of its commitment, Z plans to invest 15% of its football-related subscription revenue towards football development in India, focusing on grassroots training and structured league formats.