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Tissot & FIBA: Partnership Extended for a Third Decade
14 Sep
Summary
- FIBA and Tissot have extended their global partnership, established in 2008.
- The renewed deal will cover upcoming World Cups in Japan and France.
- Tissot will continue as FIBA's Official Timekeeper and Global Partner.
FIBA and Tissot have solidified their long-standing relationship by renewing their global partnership for another decade. This collaboration, which commenced in 2008, signifies a shared commitment to the growth and elevation of basketball worldwide.
The renewed agreement ensures Tissot's continued role as FIBA's Official Timekeeper and Global Partner. This partnership will encompass major international competitions, including the FIBA Women's Basketball World Cup 2030 in Japan and the FIBA Basketball World Cup 2031 in France.
This extension underscores the strategic importance both organizations place on their alliance, reflecting confidence in basketball's expanding global appeal. Tissot's involvement reinforces its dedication to precision, performance, and innovation in sports timing and technology.
Tissot's commitment also extends to enhancing fan engagement through cutting-edge timing technology and unique activations. The Swiss watchmaker has been instrumental in celebrating iconic basketball moments, such as buzzer-beaters and MVP awards, providing specialized timepieces.
