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Mendoza's $2.6M NIL Value Soars After Undefeated Season
20 Jan
Summary
- Fernando Mendoza's NIL valuation is $2.6 million as of January 2026.
- He transferred to Indiana from Cal in December 2024, leading them to an undefeated season.
- Mendoza's partnerships include Adidas and a charity collection benefiting the National MS Society.
Fernando Mendoza, quarterback for the Indiana Hoosiers, has amassed a Name, Image, and Likeness (NIL) portfolio valued at approximately $2.6 million as of January 2026. This valuation places him among the top five highest-valued college football players this season. Mendoza's impressive financial standing comes after a remarkable 2025-26 season where he led the Hoosiers to an undefeated record, a Big Ten Championship, and an appearance in the College Football Championship game.
His transfer to Indiana from Cal on December 23, 2024, marked a pivotal moment. Mendoza's achievements this season also include winning the Heisman Trophy and being named Big Ten Offensive Player of the Year, becoming the first Hoosiers player to receive the Heisman. His NIL valuation saw a substantial increase from roughly $1.6 million earlier in the year to the current $2.6 million.
Mendoza's major NIL partnerships include a deal with Adidas, announced in early December, and "Mendoza Mania." The latter is a collaboration with his brother Alberto, Indiana's backup quarterback, featuring a special collection on the Indiana NIL Store. A portion of the proceeds from "Mendoza Mania" supports the National MS Society, honoring his mother's battle with Multiple Sclerosis.
The quarterback's success demonstrates a significant earning potential through NIL deals, separate from any university compensation. Mendoza is also gaining recognition for his insightful postgame quotes, often discussing concepts like delayed gratification and team cohesion, providing a glimpse into his leadership philosophy.
