How many UK adults consumed sport via illegal streams in the past 6 months?

According to the report, 4.7 million UK adults, equivalent to 9% of the population, consumed sport, predominantly football, via illegal streams in the past six months.

What price range are Premier League fans willing to pay for a direct-to-consumer streaming service?

Fans outside the Emirates Stadium expressed a willingness to pay between £15 to £60 ($19 to $78) per month for a Premier League streaming service that would include access to matches not shown in the UK.

What are the challenges the Premier League faces in launching its own streaming platform?

The Premier League currently receives £1.6 billion per season from its broadcast deals, and replacing this revenue solely through subscriber fees would require a significant number of users. Additionally, the league would need to absorb the costs of building and maintaining a fully functional customer service arm, which could offset the potential benefits of going direct-to-consumer.

Home / Sports / Fans Demand Affordable Streaming for Premier League Matches

Fans Demand Affordable Streaming for Premier League Matches

13 Nov

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Summary

4.7 million UK adults consumed sport via illegal streams in past 6 months
Fans willing to pay £15-£60 per month for a Premier League streaming service
Premier League exploring direct-to-consumer platform, but faces financial risks

Fans Demand Affordable Streaming for Premier League Matches

As of November 13th, 2025, the issue of illegal streaming in football has become an existential threat to traditional TV broadcasters. A new report reveals that 9% of the UK adult population, equivalent to 4.7 million people, consumed sport, predominantly football, via illegal streams in the past six months.

The Premier League is now exploring the possibility of launching its own direct-to-consumer streaming platform, dubbed "Premflix," to address the growing piracy problem. Fans outside the Emirates Stadium, home of Premier League leaders Arsenal, expressed a willingness to pay between £15 to £60 ($19 to $78) per month for such a service, which would include access to matches not shown in the UK due to the Saturday 3pm blackout.