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Creators to amplify NFL's Super Bowl road on ESPN
5 Aug
Summary
- Digital creators will promote the 2026 NFL season and Super Bowl.
- ESPN's Creator Network expands ahead of the Super Bowl on ESPN.
- The network features diverse creators from analytics to flag football.
ESPN has selected its fourth annual Creator Network cohort to promote the upcoming 2026 NFL season, which will feature the Super Bowl broadcast on ESPN for the first time. This year's group includes five digital creators known for their distinct approaches to sports content.
Notable members include Chase Murman, founder of The QB Plug, and former NFL player Isaac Rochell, who offer athlete-focused and relatable content. Simone Scott provides accessible sports analysis, while Diana Flores, captain of Mexico's national flag football team, brings global reach ahead of the sport's Olympic debut. Leah Cammarano uses data visualization to make football analytics understandable.
This initiative, established in 2022, leverages creators' passionate communities to foster authentic storytelling. The selected creators will receive extensive access to college football games and NFL events, including the Super Bowl set for February 14, 2026, at SoFi Stadium in Los Angeles. ESPN and ABC will share broadcast rights for the game.
ESPN's strategy aligns with other media entities like NBCUniversal and the NBA, which have also utilized influencers to boost engagement and conversation around major sporting events.
