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Football Icon Emma Hayes Signs With YMU
2 Jul
Summary
- Emma Hayes, a celebrated women's football manager, has signed with agency YMU.
- Hayes led the USWNT to Olympic gold and won FIFA's Best Women's Coach award.
- YMU will manage Hayes' partnerships, broadcasting, and brand development globally.
YMU has announced a significant signing: Emma Hayes, a highly respected figure in women's football and sports broadcasting. This collaboration follows YMU's recent establishment of a dedicated women's football division, capitalizing on the sport's increasing global popularity.
Hayes boasts a highly successful coaching tenure, marked by numerous titles with Chelsea in the Women's Super League. She currently serves as Head Coach for the United States Women's National Team, guiding them to Olympic gold. Her achievements were further recognized with The Best FIFA Women's Coach award.
Beyond her coaching prowess, Hayes is a prominent advocate for women's football development worldwide. She has also gained recognition as a pundit on British television, providing tactical insights during the 2026 World Cup on ITV. Her expert analysis has frequently gone viral.
YMU will manage a wide range of opportunities for Hayes, including commercial partnerships, broadcasting deals, speaking engagements, and publishing. The agency also aims to broaden her influence across sport, media, business, and culture, focusing on her leadership perspective. Her sister, Rebecca Hayes, will co-lead the account, identifying and developing new ventures.
Mary Bekhait, CEO of YMU, hailed Hayes as a "cultural force" and "exceptional communicator," emphasizing her alignment with the agency's ambitions for its women's football division. Hayes expressed excitement about the partnership, noting that women's football is "entering a defining period" and she is eager to "accelerate that growth" with YMU's expertise.
