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Eileen Gu: Skiing Superstar and Marketing Mogul
21 Feb
Summary
- Eileen Gu is an American-born freestyle skier representing China.
- She has amassed over $23 million in the past year from endorsements.
- Gu is also pursuing a degree in International Relations at Stanford University.
Eileen Gu, an American-born freestyle skier who competes for China, is making headlines at the 2026 Winter Olympics. She has achieved remarkable success, including being the youngest skiing champion ever and the most decorated female freestyle skier in Olympic history. Her talent extends beyond sports, as she has become a significant marketing figure.
Over the past 12 months, Gu is estimated to have earned over $23 million from sponsorships and brand deals. Her early endorsements included major Chinese companies and The North Face. She has also partnered with global brands like Red Bull, Victoria's Secret, Porsche, Louis Vuitton, Tiffany & Co., and IWC Schaffhausen.
Beyond her lucrative career in sports and marketing, Gu is also a student. She joined Stanford University in 2022, majoring in International Relations. During the autumn of 2024, she participated in an exchange program at Oxford University. Her business acumen has been evident since her teenage years, enabling her to fund her own high school tuition.
