Why are EFL games starting one minute late in February?

EFL games are starting one minute late to raise awareness for the 'Every Minute Matters' campaign, which promotes learning life-saving CPR.

How many people have learned CPR through the Every Minute Matters campaign?

Over 400,000 people have started learning CPR since the campaign launched in May 2024.

What is the goal of the Every Minute Matters campaign this February?

The campaign aims to teach CPR to half a million people across the UK by the end of February.

Home / Sports / Minute Delay: Football's Call to Learn CPR

Minute Delay: Football's Call to Learn CPR

27 Jan

•

Summary

36 EFL fixtures in February will start one minute later.
Over 400,000 people have learned CPR via the campaign.
The goal is to teach half a million people CPR this February.

Minute Delay: Football's Call to Learn CPR

In a unique initiative, 36 English Football League (EFL) fixtures scheduled between February 5-9 will commence one minute behind their original times. This delay serves as a stark reminder of the critical importance of performing Cardiopulmonary Resuscitation (CPR), aligning with the 'Every Minute Matters' campaign by Sky Bet and the British Heart Foundation (BHF).

The campaign, which launched in May 2024, has already motivated over 400,000 people to learn CPR. This February, designated as Heart Month, the BHF and Sky Bet aim to mobilize football fans nationwide, setting an ambitious goal to teach CPR to half a million individuals across the UK by month's end.

Fans are encouraged to utilize the BHF's free online tool, RevivR, to learn CPR, a process that takes approximately 15 minutes. EFL Chief Executive Officer Trevor Birch highlighted the league's community role, stating that the one-minute delay powerfully underscores how swift CPR can be the difference between life and death.