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Djokovic's Logo Swap: Goat Replaces Crocodile for Wimbledon
28 Jun
Summary
- Lacoste replaced its iconic crocodile logo with a goat for Novak Djokovic.
- A limited-edition collection of 11 pieces features the goat emblem.
- Djokovic dreams of Wimbledon since childhood, making trophies from materials.
Lacoste has unveiled a unique tribute to tennis champion Novak Djokovic, replacing its iconic crocodile logo with a goat for a special collection. This limited-edition release, dubbed the 'GOAT' collection, features 11 signature items including polo shirts, tracksuits, and accessories. The pieces are designed in green and white and are embroidered with a small goat emblem, celebrating Djokovic's career achievements.
Djokovic, a seven-time Wimbledon champion, shared his excitement and gratitude for the honor. He recalled childhood dreams of winning at Wimbledon, even crafting trophies from improvised materials at age 7. The tennis legend emphasized his belief in finding a way to achieve one's goals. As he prepares to compete for another Grand Slam title, the meaning of victory continues to evolve for him.
In addition to the collection, Lacoste has launched Club Lacoste at The Fount Bar within Selfridges. This temporary cocktail experience celebrates the brand's legacy and the start of the tennis season, offering tennis-inspired drinks until July 12.
