When will Super Bowl LXI take place?

Super Bowl LXI is scheduled to take place on February 14, 2027, aligning with Valentine's Day weekend.

How will Disney make Super Bowl LXI a year-long event?

Disney plans a year-long celebration utilizing its media brands like ESPN and ABC, featuring special programming like the ManningCast and integrating Super Bowl themes into other Disney properties.

What new audiences is Disney targeting with Super Bowl LXI?

Disney aims to reach emerging football demographics, including GenZ consumers and women, who are increasingly important to advertisers.

Home / Sports / Disney Turns Super Bowl into a Year-Long Holiday Event

Disney Turns Super Bowl into a Year-Long Holiday Event

11 Feb

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Summary

Disney aims to make Super Bowl LXI a year-long celebration.
Super Bowl LXI will air on Valentine's Day and President's Day weekend.
Disney plans to leverage its various media brands for the event.

Disney Turns Super Bowl into a Year-Long Holiday Event

Disney is orchestrating a comprehensive, year-long celebration centered around Super Bowl LXI, scheduled for February 14, 2027. This ambitious plan aims to elevate the game into a national holiday event, coinciding with Valentine's Day and the subsequent President's Day federal holiday.

The company's strategy involves leveraging its extensive media portfolio, including ESPN and ABC, to broadcast the game. A key feature will be an "ManningCast" simulcast on ESPN2, offering commentary from Peyton and Eli Manning.

Disney seeks to tap into emerging football demographics, such as GenZ consumers and women, who are increasingly targeted by advertisers. The company has experience with tailored "alterna-casts," including versions for younger audiences.