Home / Sports / Deion Sanders Sued Over "Prime" Logo Rights
Deion Sanders Sued Over "Prime" Logo Rights
24 Aug
Summary
- Sanders is accused of convincing a designer to sign away logo rights.
- The designer claims he was never compensated for his work.
- Sanders contests the timeline, stating logo use predates the designer's claims.
A graphic designer, Alan Tipp, has filed a lawsuit alleging Deion Sanders improperly acquired rights to two logos. Tipp claims Sanders persuaded him to sign away ownership of designs featuring the words "Prime" and "Truth." These logos have reportedly seen increased use as Sanders coaches the University of Colorado football team.
Tipp, a Nebraska resident, filed the suit in January 2025, asserting he received no compensation for his work. He further alleges an associate of Sanders, Sam Morini, misled him into signing away rights with promises of future work that never materialized.
In a court declaration made public on August 23, Sanders contested Tipp's timeline. Sanders stated his use of the logos began earlier, in April 2025, through an Under Armour endorsement deal, predating Tipp's alleged creation in 2011. Sanders noted no objections to his logo usage until the lawsuit was filed.
Sanders' organization, Prime Time Enterprises, is currently seeking to trademark the "Prime" usage. A favorable outcome for Tipp could hinder this trademarking effort.
