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Mavs Era Ends: Kidd Out, Rebuild Under Ujiri Begins
20 May
Summary
- Jason Kidd mutually parted ways with the Dallas Mavericks on Tuesday.
- Masai Ujiri has been hired to lead the basketball operations rebuild.
- This marks the end of the Luka Doncic era for the Mavericks franchise.

The Dallas Mavericks have announced a significant organizational shift, mutually parting ways with head coach Jason Kidd. This move, made on Tuesday, marks the definitive end of the era associated with former star Luka Doncic. Kidd, who coached the team for five seasons and led them to the NBA Finals in 2024, departs as the organization embarks on a new direction under president Masai Ujiri.
This change is the latest in a series of major shake-ups. General manager Nico Harrison, responsible for the trade of Doncic in early 2025, was fired in November. The team's performance has struggled significantly since Doncic's departure, with a record of 69 wins and 118 losses, including a particularly difficult last season with only 26 wins.
Masai Ujiri, known for his decisive leadership in rebuilding successful teams, including a championship run in Toronto, has been hired to overhaul the Mavericks' basketball operations. Owner Mark Cuban expressed surprise and disappointment but acknowledged Ujiri's experience and readiness for this challenging rebuild. The franchise now appears focused on developing young talent, such as Cooper Flagg, as they transition into this new phase.