Why did Stephen Curry stop wearing Under Armour sneakers?

Stephen Curry recently parted ways with Under Armour after a 13-year partnership, leading to his experimentation with other brands.

What did Dwyane Wade say about Stephen Curry wearing his sneakers?

Dwyane Wade expressed deep gratitude on Instagram, calling it a heartfelt gesture and acknowledging Curry's support for his first sneaker design.

Are Stephen Curry and Dwyane Wade working together on a sneaker brand?

While Curry was seen wearing Wade's signature 'Way of Wade' sneakers, there has been no official announcement of a new partnership between them.

Home / Sports / Curry Stuns NBA: Dons Wade's Kicks Post-UA Split

Curry Stuns NBA: Dons Wade's Kicks Post-UA Split

20 Nov, 2025

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Summary

Stephen Curry wore Dwyane Wade's signature sneakers after his Under Armour departure.
Wade expressed deep gratitude on Instagram for Curry's support of his brand.
Wade commented on the challenges and ephemeral nature of sneaker industry partnerships.

Curry Stuns NBA: Dons Wade's Kicks Post-UA Split

Following his recent separation from Under Armour, NBA star Stephen Curry has been making headlines for his footwear choices. During a game against the Miami Heat, Curry was observed wearing Dwyane Wade's signature sneakers, a move that resonated deeply with the basketball legend.

Wade took to Instagram to express his profound gratitude for Curry's gesture, emphasizing the significance of this support for his first sneaker design launched 12 years prior. He highlighted that Curry's actions showcased his unique character and connection to Wade's "Way of Wade" brand.

In a recent discussion, Wade also touched upon the broader sneaker industry's struggles and the evolving nature of athlete-brand relationships. He noted that while Curry's 13-year association with Under Armour ended, not all partnerships are meant to last a lifetime, suggesting a pragmatic view on such collaborations.