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Curry Stuns NBA: Dons Wade's Kicks Post-UA Split
20 Nov, 2025
Summary
- Stephen Curry wore Dwyane Wade's signature sneakers after his Under Armour departure.
- Wade expressed deep gratitude on Instagram for Curry's support of his brand.
- Wade commented on the challenges and ephemeral nature of sneaker industry partnerships.
Following his recent separation from Under Armour, NBA star Stephen Curry has been making headlines for his footwear choices. During a game against the Miami Heat, Curry was observed wearing Dwyane Wade's signature sneakers, a move that resonated deeply with the basketball legend.
Wade took to Instagram to express his profound gratitude for Curry's gesture, emphasizing the significance of this support for his first sneaker design launched 12 years prior. He highlighted that Curry's actions showcased his unique character and connection to Wade's "Way of Wade" brand.
In a recent discussion, Wade also touched upon the broader sneaker industry's struggles and the evolving nature of athlete-brand relationships. He noted that while Curry's 13-year association with Under Armour ended, not all partnerships are meant to last a lifetime, suggesting a pragmatic view on such collaborations.
