How did Crumbl Cookies help Kalani Sitake stay at BYU?

Crumbl CEO Jason McGowan encouraged fans to show their support for coach Sitake, even offering incentives, which contributed to BYU extending his contract.

What was the reaction to Kalani Sitake's potential move from BYU?

Fans rallied to keep coach Sitake, creating a significant social media presence and inspiring viral memes.

Were there any special offers related to keeping Kalani Sitake at BYU?

Yes, Crumbl CEO Jason McGowan offered game tickets to fans who shared strong reasons for coach Sitake to remain with BYU.

Home / Sports / Cookie Empire Saves BYU Coach's Job

Cookie Empire Saves BYU Coach's Job

4 Dec, 2025

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Summary

Crumbl CEO offered game tickets for fan support.
Fans rallied for coach Kalani Sitake's extension.
Social media memes celebrated the coach's retention.

When rumors surfaced linking BYU coach Kalani Sitake to Penn State, Crumbl Cookies CEO and BYU booster Jason McGowan rallied fans. He initiated a social media campaign, even offering tickets to the Big 12 championship game to fans with compelling reasons for Sitake to stay.

This fan engagement proved successful, as BYU announced an extension with Sitake shortly after. The story quickly evolved into a popular meme trend, highlighting the unexpected role of the cookie company in retaining the coach.

The social media buzz surrounding Crumbl's involvement even caught the attention of sports analysts, who praised the creative fan support and predicted further integration of the brand with BYU athletics.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.