Why is Alex Carey's stumping of Jonny Bairstow controversial?

The stumping was controversial because Bairstow was out of his crease while the ball was still live, but many felt the dismissal was against the spirit of cricket.

What is Cricket Australia using the stumping for?

Cricket Australia is using footage of the stumping in their marketing campaign for the upcoming Boxing Day Test match.

How long has Cricket Australia been using the controversial stumping in ads?

The marketing campaign featuring the controversial stumping has been running for approximately three months.

Home / Sports / Bairstow Stumping Fuels Boxing Day Test Marketing

Bairstow Stumping Fuels Boxing Day Test Marketing

11 Dec

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Summary

Cricket Australia uses controversial 2023 stumping in ad.
The ad promotes the upcoming Boxing Day Test match.
Marketing campaign has been running for three months.

Bairstow Stumping Fuels Boxing Day Test Marketing

Cricket Australia has controversially chosen to feature Alex Carey's 2023 stumping of Jonny Bairstow in their promotional material for the Boxing Day Test. This contentious moment from a previous series is now the centerpiece of a 15-second advertisement that has been airing for the past three months.

The campaign, titled 'You need to see it,' begins with wicketkeeper Alex Carey describing the appeal of the game as 'the chaos.' It then cuts to footage of the disputed dismissal at Lord's, followed by the tense exchange between England's captain Ben Stokes and the match officials.

By utilizing this polarizing incident, Cricket Australia appears to align with the sentiment of a significant majority of Australian cricket supporters who endorsed Carey's decision. The use of the Hunters & Collectors song 'Do you see what I see?' adds a distinctive layer to the marketing strategy.