Home / Sports / Cowboys Owner Rolls Out Red Carpet for Swift
Cowboys Owner Rolls Out Red Carpet for Swift
27 Nov, 2025
Summary
- Jerry Jones expresses admiration for Taylor Swift's impact on NFL.
- Swift's presence has significantly boosted viewership and jersey sales.
- NFL Thanksgiving game schedule sees a minor time adjustment.

Dallas Cowboys owner Jerry Jones has enthusiastically welcomed global music superstar Taylor Swift to AT&T Stadium for the upcoming Thanksgiving Day NFL game against the Kansas City Chiefs. Jones, a self-proclaimed fan, highlighted Swift's significant positive influence on the National Football League since she began dating Chiefs tight end Travis Kelce. Her involvement has led to a notable increase in viewership, skyrocketing jersey sales for Kelce by over 400 percent, and boosting the Chiefs' social media following. The impact of the 'Taylor Swift Effect' was also evident during Super Bowl LVIII, which saw a substantial rise in female viewership.




