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Como's Football Fairy Tale: From Serie D to Champions League Push
7 May
Summary
- Como 1907 ascended from Serie D to Serie A contention rapidly.
- Cesc Fàbregas employs innovative tactics with a young, high-intensity squad.
- The club integrates tourism, fashion, and a unique business model.

In a remarkable ascent, Italian club Como 1907 has rapidly climbed from amateur Serie D to become a force in Serie A, now challenging for Champions League qualification.
Under the guidance of head coach Cesc Fàbregas, the team, noted for being one of Europe's youngest, has adopted an innovative 4-2-3-1 tactical system. Despite commanding possession and maintaining a strong defense, they also exhibit high intensity, scoring prolifically.
Fàbregas emphasizes new ideas and player development, fostering a humble and hungry environment. His coaching journey began in Como's youth system before he took the helm, leading the club to promotion and a strong Serie A finish.
The club's success is built on meticulous management, including strategic player acquisitions and strong relationships with clubs like Real Madrid. Notable signings and former international players bolster the squad and provide mentorship.
Como 1907 is also pioneering a unique business strategy, focusing on a 'multi-club servicing model' that leverages its learnings in data analytics and player management. This is complemented by a strong tourism and fashion brand, attracting global attention.
Sustainability remains a focus, with plans for stadium upgrades and a two-year path to profitability. The club also prioritizes its local identity and fan base, embodying the slogan 'Semm Cumasch'—'We are Como'.