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Rockies Hike Prices Amid 100-Loss Seasons
7 Oct
Summary
- Ticket prices increased by around 12% despite recent poor performance.
- Ownership minority investment secured to clear debt and improve flexibility.
- Team aims for significant improvement, drawing parallels to White Sox turnaround.
The Colorado Rockies are raising ticket prices by approximately 12%, a move club president Walker Monfort stated is necessary to improve competitiveness. This decision comes after the team suffered its fourth consecutive 100-loss season, a streak not seen since the 1960s. Monfort emphasized that while the price increase is difficult to justify after such performance, it's a business strategy to align with the MLB average.
President of baseball operations Paul DePodesta acknowledged the team's progress in underlying metrics but stressed they are not yet satisfied with their position. He likened the team's situation to a bad meal followed by a long wait for the bill. DePodesta noted the team's late-season collapse, finishing 58-104 after a 8-30 record in their final 38 games.
An ownership discussion revealed that while Denver Broncos owners Greg and Carrie Walton Penner made a minority investment in April, a sale of majority ownership is not planned. Monfort clarified this investment helped clear debt from COVID-19 days and has provided significant financial flexibility.
DePodesta expressed optimism about the emergence of players like TJ Rumfield and Jake McCarthy. However, the status of injured slugger Kris Bryant remains uncertain, with the team planning to move forward as if he won't be available, considering his return a bonus. The team is preparing for an aggressive offseason, having finalized coaching and front office staff.
