Home / Sports / Colleges Score Big: $30M in Jersey Patch Deals
Colleges Score Big: $30M in Jersey Patch Deals
29 Jul
Summary
- Notre Dame and Ohio State secured lucrative jersey patch deals.
- The agreements with JPMorgan Chase and SoFi total approximately $30 million.
- These deals are part of a new era allowing direct player payments via licensing.
Colleges are capitalizing on a new era of revenue sharing with substantial jersey patch sponsorship deals. Notre Dame and Ohio State have recently secured agreements totaling approximately $30 million. Notre Dame's partnership with financial services company SoFi Technologies is reportedly worth between $18 million and $20 million.
Ohio State announced a multiyear deal with JPMorgan Chase, with reports indicating an annual value of $17 million. These agreements span across all 36 varsity sports for Ohio State and every sport at Notre Dame.
The backdrop for these deals is a recent $2.8 billion House antitrust settlement. This settlement permits universities to directly compensate athletes through licensing arrangements, paving the way for such lucrative sponsorships.
