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College Football Viewership Soars to New Heights
23 Jan
Summary
- Championship game drew over 30 million viewers, highest in a decade.
- Indiana's playoff run significantly boosted TV audience numbers.
- New viewership methodology contributed to increased ratings.

College football viewership reached a decade-high as over 30 million viewers tuned in to watch the Indiana Hoosiers defeat Miami in the National Championship Game. This audience of 30.1 million viewers made it the most-watched championship since 2015 and the most-watched non-NFL sports event since 2016.
Indiana's impressive 16-0 season proved to be a significant ratings magnet throughout the postseason. Their previous wins in the Big Ten Championship and Rose Bowl quarterfinals also set viewership records, highlighting the team's broad appeal.
This year's championship broadcast utilized Nielsen's new Big Data + Panel methodology, which has generally led to increased viewership numbers for live events. Even using previous methods, the broadcast saw a notable year-over-year increase in viewers.




