Canadian Superstars Cheer on Team Canada for 2026 World Cup

In a move to bolster support for Canada's men's national soccer team ahead of the 2026 FIFA World Cup, three prominent Canadian cultural figures have been named as Iconic XI Ambassadors. Music superstar Shawn Mendes, Marvel movie star Simu Liu, and NHL legend Sidney Crosby will use their platforms to cheer on the Canadian squad as they prepare for the marquee global sporting event.

The 2026 World Cup is set to be the largest in the tournament's history, with 48 nations competing. Canada, along with Mexico and the United States, will host the event, which is scheduled to kick off on June 11, 2026. The Iconic XI Ambassadors will showcase their support for the Canadian team through social media, public appearances, and creative content.

"It's always an honor to represent Canada on the national stage, and I'm happy to support my fellow Canadian athletes. I'll be cheering for them along the way," said Crosby, who won Olympic gold with Canada's men's hockey team in 2010 and 2014.

The Iconic XI Ambassadors are seen as embodying the best of what Canada has to offer as a country - creativity, unity, and a pursuit of excellence. As the Canadian players prepare for the world's biggest stage, these cultural leaders will help amplify the pride and passion that define Canadian soccer.