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Burton boss uses dragons to inspire West Ham upset
13 Feb
Summary
- Manager uses unconventional props like dragons and toy tigers.
- Team theme is 'The Ultimate,' inspired by Mike Tyson's fights.
- Burton hopes to reach the FA Cup last 16 for first time.

Burton Albion manager Gary Bowyer utilizes unconventional tactics, including props like dragons and toy tigers, and thematic inspirations such as bullfighting and UFC, to engage his players. His current strategy, themed 'The Ultimate' and drawing from Mike Tyson's career, aims to psych his squad for their FA Cup fourth-round match against West Ham.
The team hopes to advance to the last 16 of the FA Cup for the first time. Bowyer also draws inspiration from his father, former Nottingham Forest player Ian Bowyer, and emphasizes the importance of fun in football.
Bowyer's unique approach is being studied academically. He aims to foster emotional attachment and enhance performance, with his methods documented by the University of Winchester. Past club successes in the FA Cup include reaching the semi-finals of the Carabao Cup in 2018-19.
He recalls fond FA Cup memories from his childhood and his father's experiences. Bowyer also shares stories of past Cup upsets, including those featuring his current players, to inspire his team against a significantly higher-ranked opponent.




