When does Hardee's partnership with Bubba Wallace and NASCAR begin?

The partnership officially begins in March at Martinsville Speedway, with Hardee's becoming NASCAR's Official Quick Service Restaurant in 2026.

What is Hardee's history in NASCAR with drivers like Bobby Allison?

Hardee's has a long history in NASCAR, sponsoring legendary drivers like Bobby Allison and Cale Yarborough, and has achieved 12 Cup Series wins.

Is Hardee's the first official QSR partner for NASCAR in recent history?

Yes, this is the first time since 2008 that NASCAR has designated an official QSR partner.

Home / Sports / Hardee's Fuels Bubba Wallace's New NASCAR Era

Hardee's Fuels Bubba Wallace's New NASCAR Era

22 Jan

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Summary

Hardee's returns to NASCAR as an official partner starting in March.
The brand will sponsor Bubba Wallace's No. 23 Toyota at 23XI Racing.
This marks NASCAR's first official QSR partner since 2008.

Hardee's Fuels Bubba Wallace's New NASCAR Era

Bubba Wallace is poised for a strong performance in the upcoming season, with Hardee's stepping in as a major partner. Hardee's will become NASCAR's Official Quick Service Restaurant through a multiyear agreement set to commence in 2026, and will also be a primary sponsor for Wallace's No. 23 Toyota Camry.

The partnership begins in March at Martinsville Speedway, filling a void left by McDonald's departure from 23XI Racing. This signifies Hardee's prominent return to stock car racing, aligning with one of NASCAR's most visible drivers and marking a significant brand re-entry into the sport.

This agreement is also a landmark for NASCAR, as Hardee's becomes the sanctioning body's first official QSR partner since 2008. The brand boasts a rich history in NASCAR, with its branding adorning cars of legendary drivers like Bobby Allison and Cale Yarborough, accumulating 12 Cup Series wins.