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Broncos CEO Defends Controversial New Logo
27 Nov
Summary
- Broncos CEO Dave Donaghy defends the club's new logo despite mixed public reaction.
- The rebrand aims to modernize the logo for a younger audience after 25 years.
- Donaghy believes the new design is powerful and exciting for the club's future.
Brisbane Broncos CEO Dave Donaghy has publicly defended the NRL club's recently unveiled new logo, a move that has generated a mixed response from fans. Donaghy acknowledged that change can be polarizing in an emotional sport like rugby league but emphasized that the club anticipated varied opinions.
He expressed confidence in the new brand identity, citing positive feedback and successful launch events. The decision to rebrand stems from the previous logo's age, being over 25 years old and designed before modern smartphone technology, necessitating a refresh to connect with a younger audience. The club believes the new look is powerful and sets a positive direction for the future.
The rebrand process, which took 18 months, involved exploring numerous options. Donaghy takes full responsibility as CEO for the final decision, highlighting the collaborative effort involved. The club is excited about the potential of this modernized identity to engage with fans and enhance its presence in the evolving sporting landscape.
