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Coach's Hemingway Secret: Less Is More
13 Oct
Summary
- New coach gifted staff Hemingway's 'The Old Man and the Sea'.
- Book teaches concise communication for short player attention spans.
- Pop quiz revealed varying staff comprehension of the novella.

Portland Trail Blazers' new head coach, Micah Nori, distributed copies of Ernest Hemingway's 'The Old Man and the Sea' to his coaching staff during their initial meeting. Nori, drawing from his 28 years in the NBA, believes modern athletes digest information quickly, akin to short social media clips. He uses Hemingway's concise style as a model for effective communication.
Inspired by former mentor Chris Finch, Nori advocates for directness, likening rambling coaching to the unintelligible "wah-wah-wah" of the Charlie Brown teacher. He aims to deliver key points efficiently to avoid losing players' attention. Nori even tested his staff with a pop quiz on the novella, revealing diverse levels of comprehension.
Players like Toumani Camara and Scoot Henderson appreciate Nori's communication style, describing him as calculated, playful, and direct. Mike Williams, who scored nine out of ten on the quiz, found a deeper meaning in the book, relating Santiago's dedication to basketball and coaching.
Nori's approach emphasizes preparation and detail, a trait observed by his staff. While he borrowed the Hemingway strategy from Finch, he also learned a practical lesson about always having a backup plan after seeking an expensive signed copy of the book for Finch.