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Utah Resort Expands Beyond Golf to Family Fun
5 Oct
Summary
- Black Desert Resort is rapidly expanding its offerings beyond golf.
- New attractions include a water park and enhanced pickleball facilities.
- The resort is considering its future involvement with the PGA Tour.
Black Desert Resort, located in Ivins, Utah, is evolving from a golf-centric destination into a comprehensive family resort. Initially opening its doors three years ago with the Bank of Utah Championship, the resort is now facing a demand that outstrips its current golf course capacity.
To meet this demand, Black Desert plans to add three new golf courses, with one potentially designed by Tiger Woods. These additions aim to solidify its status as a premier golf destination. Beyond golf, a water park featuring a lazy river, wave pool, and surf simulators is scheduled for its first phase opening in May.
The resort is also making a significant push into pickleball, with plans to build a 4,000-seat venue, aspiring to become the nation's top pickleball facility. This diversification aims to attract multi-generational visitors and create a 'guilt-free golf' experience.
Meanwhile, Black Desert is reassessing its relationship with the PGA Tour. While hosting the Bank of Utah Championship has provided exposure, the economic viability of participating in the tour's future Championship Series is under scrutiny. The resort is weighing the substantial costs against potential benefits, especially given the St. George market's size.
