BKB's TikTok Triumph: Records Shattered Live

Bare Knuckle Boxing (BKB) has achieved unprecedented success on TikTok, setting records for live sports watch time on the platform. This surge is spearheaded by CEO David Tetreault, formerly a senior marketing executive at 20th Century Fox and chief business officer at Golden Boy Promotions. Tetreault views BKB as a "sports team" akin to major franchises like Manchester United, rather than a conventional boxing promotion.

This "athletes first" philosophy is central to BKB's strategy. The promotion features a roster of accomplished boxers alongside former MMA champions. Tetreault emphasizes the importance of athlete storytelling, supported by an in-house media division and a prospect series backed by Bally's.

BKB's TikTok channel has amassed over 53 million likes since mid-April, demonstrating its powerful engagement strategy. Tetreault treats the platform as a primary distribution channel, not just for highlights. The promotion is now targeting mainstream appeal over the next three years, aiming for Saturday night viewership and sold-out arenas.

Future plans include a world title card on September 19 in Mexico, in partnership with Zanfer. BKB's current deal with VICE is set to expire, with ongoing negotiations for a global broadcaster to further expand its reach.