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Billion-Dollar Buckeyes: Ohio State's Soaring Football Valuation
21 Jul
Summary
- Ohio State Buckeyes won 2024 College Football Playoff National Championship
- Buckeyes valued at $1.90 billion, behind only Georgia and Texas
- Team led by 2025 Heisman candidate Jeremiah Smith

The Ohio State Buckeyes have cemented their status as one of the most dominant football programs in the NCAA. After winning the 2024 College Football Playoff National Championship, the Buckeyes are primed for another title run in the upcoming 2025 season.
With a talented roster led by 2025 Heisman candidate Jeremiah Smith, Ohio State is expected to be a top contender for the national championship. The team's impressive performance and growing popularity have also translated to a soaring valuation, with The Athletic recently estimating the Buckeyes' football program to be worth a staggering $1.90 billion.
This places Ohio State behind only the Georgia Bulldogs ($1.92 billion) and the Texas Longhorns ($2.38 billion) in terms of the most valuable college football programs. The Buckeyes' consistent success, recession-proof nature, and the potential for continued growth have all contributed to their lofty valuation, making them one of the most valuable assets in the NCAA.