Home / Sports / Big Sean Named Pistons' Global Experience Director
Big Sean Named Pistons' Global Experience Director
22 Dec, 2025
Summary
- Big Sean appointed Creative Director of Global Experience for Detroit Pistons.
- He will oversee creative direction, community, and global fan outreach.
- A new program, Creatives Across Continents, will spotlight global talent.
Rapper Big Sean has taken on an expanded role with the Detroit Pistons, officially appointed as the Creative Director of Global Experience. This significant position builds upon his existing partnership with the franchise, formalizing his influence across creative direction, community engagement, and worldwide fan outreach efforts.
In this capacity, Sean will collaborate with the Pistons on developing innovative fan experiences, cultural programming, and international initiatives. The aim is to extend the team's brand beyond basketball into areas like fashion, art, and global creator spaces, reflecting a growing trend in professional sports.
Additionally, the announcement coincided with World Basketball Day and the launch of 'Creatives Across Continents,' a global program inviting artists to create work inspired by Detroit Basketball. Selected creators will receive prompts from Sean, with resulting designs planned for a collaborative retail collection in 2026.
