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Bears' "Good, Better, Best!" Chant Ignites Playoff Run
11 Jan
Summary
- A 1990s chant inspires the Chicago Bears' current success.
- Coach Ben Johnson revived his high school coach's motivational tactic.
- The "Good, Better, Best!" slogan unifies the team after wins.
The Chicago Bears' unexpected success this season is amplified by a distinctive locker room chant, "Good, Better, Best!" This rallying cry was reintroduced by head coach Ben Johnson, who was inspired by his former high school coach, Bobby Poss. Poss, a coach at A.C. Reynolds High School in Asheville, North Carolina, utilized the chant, which he adopted in the early 1990s, to motivate his players, including a young Johnson.
Johnson, who has coached the Bears to 11 wins as of January 2026, brings this decades-old tradition to the professional level. The chant, originally conceived at a Fellowship of Christian Athletes camp by Richard Bell, has become a symbol of the team's collective spirit. Players like quarterback Caleb Williams have embraced it, contributing to the team's unified identity.
The "Good, Better, Best!" mantra has resonated beyond wins, also serving as a reminder to improve after losses. Its influence is visible in team merchandise and a commissioned hype video narrated by Common. This tradition, rooted in Poss's memorable motivational tactics, now stands as a testament to the enduring power of shared purpose in sports.
