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Atlanta Unveils Phoenix FC for 2028 NWSL Debut
28 Sep
Summary
- Atlanta City FC, the 17th NWSL franchise, revealed its name and crest.
- The team, owned by Arthur Blank, will debut in the 2028 NWSL season.
- The team's crest features a phoenix and the letter 'A', symbolizing resilience and Atlanta.
Atlanta City FC, the 17th franchise entering the National Women's Soccer League, has revealed its official name, crest, and branding. The team is slated to begin play in the 2028 season. Arthur Blank's AMB Sports + Entertainment acquired the expansion team for $165 million and will have its home games at Mercedes-Benz Stadium.
The team's crest showcases a red-and-peach phoenix against silver stripes, incorporating the letter 'A' within its design. This imagery, along with the dogwood blossom, signifies resilience, unity, and the community spirit of Atlanta. Extensive research and community input guided the branding process.
Atlanta City FC aims to represent the diversity and cultural richness of Atlanta. The team's abbreviation will be ATL CTY, distinguishing it from Los Angeles' Angel City FC. Merchandise featuring the new branding is already available, with plans for youth clinics to expand access to the sport.
