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Stojakovic's NIL Deal Fuels Illinois' March Madness Run
5 Apr
Summary
- Illinois guard Andrej Stojakovic is playing in the Final Four.
- Stojakovic has a significant NIL valuation, ranking 92nd.
- He recently announced a new NIL deal with Raising Cane's.
Andrej Stojakovic and the No. 3 seed Illinois Fighting Illini have advanced to the Final Four of the NCAA Tournament. They secured their spot by defeating the No. 9 seed Iowa Hawkeyes 71-59 in the Elite Eight.
Illinois is now set to face the No. 2 seed UConn Huskies on Saturday night. Stojakovic, in his first year with Illinois, has averaged 13.6 points and 4.4 rebounds per game, despite a reduced role compared to last season.
The junior guard, son of former NBA player Peja Stojakovic, has also developed a strong Name, Image, and Likeness (NIL) portfolio. His valuation ranks 92nd among college basketball players, having partnered with brands like Venmo and NBA 2K.
Most recently, Stojakovic announced a new NIL partnership with Raising Cane's fast-food chain, joining other notable college athletes who have collaborated with the brand. He shared the news on social media ahead of the Final Four matchup.
