What is Alabama GM Courtney Morgan's strategy for building a championship roster?

Morgan's strategy involves thoroughly evaluating Alabama's existing roster, retaining key players, and selectively adding transfers to fill specific needs. He believes that teams that do the best job of evaluating their own rosters will be the most successful.

How has the role of college football GM changed in recent years?

The GM role has evolved significantly, with increased responsibilities around player compensation, contract structures, and understanding the transfer portal market. Morgan has had to develop strategies for allocating resources and investing in the right players to build a championship-caliber roster.

What are the non-negotiable factors that Alabama GM Courtney Morgan looks for when evaluating prospects?

Morgan focuses on four critical factors: size for the position, flexibility, toughness, and instincts. He believes that instinctive players who can contribute quickly are the ones worth investing in, especially in the NIL era.

Home / Sports / Alabama GM Courtney Morgan Builds Championship Roster Amid NIL Challenges

Alabama GM Courtney Morgan Builds Championship Roster Amid NIL Challenges

13 Nov

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Summary

Courtney Morgan, Alabama's GM, helped retain key players to build a top-ranked team
Morgan has a diverse background, including playing, training, and scouting talent
Alabama is positioned to make the College Football Playoff in Morgan's second season

Alabama GM Courtney Morgan Builds Championship Roster Amid NIL Challenges

As of November 13th, 2025, Alabama's general manager Courtney Morgan is playing a crucial role in the Crimson Tide's success. In his second season with the team, Morgan has helped Alabama (ranked #4) position itself for a spot in the College Football Playoff.

Morgan's expertise lies in retaining top talent and navigating the evolving landscape of college football, including the challenges posed by the NIL era. He has a diverse background, having played offensive line at Michigan and worked in player personnel at various colleges before joining Alabama.

One of Morgan's key strategies has been to thoroughly evaluate Alabama's existing roster and determine which players are worth retaining, rather than immediately seeking transfers. This approach has paid off, as the Crimson Tide have managed to keep 20 players who have started more than half of their games this season.