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Africa's Boxing Era Dawns: Promoters Eye Continent
15 Dec
Summary
- Major boxing promoters are targeting Africa as a new frontier.
- Upcoming fights in Ghana and Nigeria aim to build long-term partnerships.
- Anthony Joshua's company co-promotes a major event in Ghana.

A new era for African boxing appears imminent as two of the UK's leading promoters set their sights on establishing the continent as a major market. This weekend, events in Ghana and Nigeria will serve as the vanguard for this ambitious expansion, featuring prominent British fighters. Matchroom Boxing and Queensberry Promotions are spearheading this initiative, with plans for long-term partnerships to cultivate the sport's growth across Africa.
Anthony Joshua's management company is notably co-promoting the Ghana event, underscoring the seriousness of these efforts. While the dream of Joshua himself fighting in Africa remains, his company's involvement highlights a genuine commitment. The success of these initial shows is crucial, not only for commercial and logistical reasons but also to pave the way for future high-profile events on the continent.
Fighters with African heritage are expressing palpable excitement about these developments. Lawrence Okolie, a British heavyweight with Nigerian roots, is headlining a show in Lagos, seeing it as a potentially once-in-a-lifetime opportunity. This expansion is driven by a new generation eager to showcase African talent and potential across various global platforms, with boxing now poised for a significant breakthrough.




