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AC Milan Cup: Kindness Scores Goals!
12 Jun
Summary
- 700 children from 52 teams will compete in 200 matches.
- The event emphasizes fair play and kindness through the #MilanGentile project.
- Players and parents are encouraged to promote positive behavior on and off the pitch.

The 12th edition of the Banco BPM Milan Cup is set to take place in Cattolica from June 12 to 14, focusing on youth development through football and education. This event is dedicated to AC Milan's national and international Academy network, with approximately 700 children representing 52 teams.
The tournament's core theme is the #MilanGentile project, designed to integrate kindness into the game through fair-play-inspired behavior, valued as highly as scoring a goal. This initiative aims to foster personal and emotional growth, particularly in the Under-8 and Under-10 age groups.
Beyond Italian teams, international academies from Switzerland and Romania are participating, underscoring the global reach of AC Milan's network. The event features inspirational quotes, a 'Wall of Kindness' for children's drawings, and video messages from first-team players promoting positive values.
AC Milan coaches will award Green Cards for fair play, and the Milan Gentile vote will recognize the kindest team and most positive supporters. A 'Positive Rossoneri Fans' manifesto encourages parents to uphold these values, highlighting the educational impact of adult behavior on young athletes.