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Abhishek Bachchan: Cricket's European Frontier
30 Apr
Summary
- Abhishek Bachchan co-founded the European T20 Premier League.
- The league aims to expand cricket beyond traditional markets.
- ETPL's inaugural season is scheduled for August-September 2026.
Abhishek Bachchan is a driving force behind the European T20 Premier League (ETPL), a new initiative to expand cricket globally. As co-founder and co-owner, he is instrumental in developing a structured, franchise-based T20 league across Europe, partnering with cricket boards from Ireland, Scotland, and the Netherlands.
The ETPL aims to create a commercially viable ecosystem, attracting investors and franchise owners. With six franchises planned for cities including Amsterdam, Dublin, and Edinburgh, and deals exceeding £11 million, the league is poised for significant impact. High-profile names like Faf du Plessis and Jonty Rhodes are involved, adding substantial credibility.
The league's inaugural season is scheduled for August-September 2026, marking a pivotal moment for cricket's geographical expansion. Bachchan's extensive experience as a sports entrepreneur, including ownership in kabaddi and football leagues, underpins this ambitious vision to cultivate new fanbases and elevate the sport internationally.
