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Milan-Cortina Olympics Shatter Streaming Records
24 Feb
Summary
- 2026 Winter Olympics averaged 23.5 million viewers, nearly doubling 2022 figures.
- Became the most streamed winter games ever, logging 16.7 billion streaming minutes.
- Women's hockey gold medal game set a US record with 5.3 million viewers.
The 2026 Winter Olympics, held in Milan-Cortina, have concluded with exceptional viewership figures, averaging 23.5 million viewers across NBCUniversal platforms. These numbers represent a significant surge, nearly doubling the average audience of the 2022 Winter Olympics.
This year's games have set a new benchmark for streaming, becoming the most-watched winter games ever on digital platforms. The event garnered an astonishing 16.7 billion minutes of streaming time, far surpassing all previous winter games combined.
