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Immersive World Cup Studio Blends Stadium Energy with Tech
15 Jul
Summary
- Stage B studio designed to bring stadium atmosphere to viewers.
- Large-scale LED volume changed backgrounds with real-time rendering.
- Set design drew inspiration from fan culture elements.
For the 2026 FIFA World Cup, Fox Sports established a central studio on its Los Angeles lot, utilizing Stage B to broadcast coverage across Fox, FS1, and Fox One. The studio's design philosophy centered on immersing viewers in the stadium atmosphere rather than replicating a specific host city.
This was achieved through a significant LED volume that dynamically altered backgrounds, architectural elements, and graphic overlays during the tournament. This advanced visual system was powered by Pixotope, with Unreal Engine handling the rendering for a vivid display.
The creative team drew inspiration from global fan culture, integrating elements such as scarves, chants, and the prominent "26" FIFA mark. Live imagery from match venues was also incorporated, further enhancing the connection between the studio environment and the electrifying scale of the games.
