100 Days of Running: Fitness Habit Starts Now!

Procam International has launched a new version of its '100 Days of Running' (HDOR) initiative, now branded as HDOR - 100 Days of Running. Registrations open on August 29, 2026, coinciding with India's National Sports Day, with the 100-day program starting on October 10, 2026, and concluding on January 17, 2027. The movement encourages individuals of all ages and fitness levels to engage in running, walking, cycling, or duathlons, emphasizing the belief that starting an active lifestyle is achievable, encapsulated by the motto 'Mumkin Hai'.

The initiative leverages India's digital connectivity to make fitness accessible and sustainable, aiming to integrate regular physical activity into daily life. Participants can register at hdor.com and utilize the HDOR app to track their progress. The challenge requires activity on 85 out of 100 days to be considered a finisher, with flexibility for 15 rest days. Rewards and motivation are provided through challenges, leaderboards, and a virtual fitness buddy named GoGo.

Furthermore, HDOR has partnered with The Akshaya Patra Foundation as its exclusive Community Impact Partner. This collaboration allows participants to contribute to providing nutritious meals for children, supporting their education and development. The program's low registration fee of ₹599 aims to remove traditional barriers to participation, making fitness inclusive for everyone, including seniors and families. Participants can also virtually join three major distance-running events through this initiative.