WUKA Black Friday: Pants for Periods & Sports

WUKA, the pioneering B Corp-certified reusable period pants brand, has initiated a significant Black Friday sale, offering up to 40% off its activewear and underwear ranges. This event is strategically designed to confront the pervasive issue of period stigma within sports, a major factor contributing to girls discontinuing athletic pursuits. The brand's campaign highlights that a substantial number of girls avoid physical activity and quit sports by their teenage years due to period-related concerns.

Supported by prominent Olympians, WUKA's Black Friday initiative prioritizes making essential period products more affordable and accessible. CEO Ruby Raut emphasizes that the sale is about removing barriers, ensuring every woman and girl can maintain confidence during physical activities like diving, sprinting, or playing sports. The product range includes various styles for different flows and sizes, featuring innovative technology for comfort and leak-proof protection.

Beyond WUKA's offerings, other brands like M&S and Debenhams also provide period-specific underwear options. Customer feedback on WUKA products has been largely positive, praising comfort and effectiveness, though some noted drying times. The overall sentiment indicates strong satisfaction with the brand's commitment to both product quality and its advocacy for women's sports participation.