What brands are designing outfits for the Winter Olympics 2026?

Brands like Emporio Armani, Le Coq Sportif, Goyol Cashmere, Spyder, Stella Jean, Lululemon, and Ben Sherman are involved in designing outfits for various national teams at the Winter Olympics.

Which countries are noted for their distinctive fashion at the Winter Olympics?

Italy, France, Mongolia, Jamaica, Haiti, Canada, Great Britain, Colombia, Norway, and Eritrea have been highlighted for their unique and stylish team ensembles.

Are there any unique accessories or footwear featured at the Winter Olympics fashion showcase?

Yes, attention-grabbing items include light-up sneakers costing around $245, as well as specially designed hats and scarves by athletes like Tom Daley.

Home / Lifestyle / Winter Olympics Fashion: Style on Ice and Snow

Winter Olympics Fashion: Style on Ice and Snow

15 Feb

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Summary

Teams showcase high-fashion outfits designed by renowned brands.
Unique sneaker designs light up the snow, costing around $245.
Mongolia and Jamaica's teams draw attention with unique collections.

Winter Olympics Fashion: Style on Ice and Snow

The current Winter Olympics in northern Italy features an array of visually striking team uniforms, elevating the Games beyond athletic competition into a fashion showcase.

Italy, the host nation, presents sleek and simple designs from Emporio Armani, with their red and green striped 'Italia' hat and scarf gaining popularity. A unique, attention-grabbing item is the pair of silver sneakers resembling light-up Heelys, priced at around $245.

France's team, dressed by Le Coq Sportif, draws inspiration from the 1970s, offering a collection featuring subtle light blue and grey tones. Their staple coat is described as couture-like, complete with stylishly small snack-sized pockets.