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Winter Olympics Fashion: Style on Ice and Snow
15 Feb
Summary
- Teams showcase high-fashion outfits designed by renowned brands.
- Unique sneaker designs light up the snow, costing around $245.
- Mongolia and Jamaica's teams draw attention with unique collections.

The current Winter Olympics in northern Italy features an array of visually striking team uniforms, elevating the Games beyond athletic competition into a fashion showcase.
Italy, the host nation, presents sleek and simple designs from Emporio Armani, with their red and green striped 'Italia' hat and scarf gaining popularity. A unique, attention-grabbing item is the pair of silver sneakers resembling light-up Heelys, priced at around $245.
France's team, dressed by Le Coq Sportif, draws inspiration from the 1970s, offering a collection featuring subtle light blue and grey tones. Their staple coat is described as couture-like, complete with stylishly small snack-sized pockets.
Following their success at the Paris 2024 Olympics, Mongolia's team, with designs by Goyol Cashmere, again impresses with modern interpretations of traditional garments.
Jamaica's black, green, and yellow outfits by Spyder are strong contenders for best-dressed, modeled by the Rivers triplets, who have New York roots. Their reversible yellow hat is affordable and available in the U.S.
Haiti's team, with outfits inspired by artist Edouard Duval-Carrié and curated by Stella Jean, features a 1980s-style cream duffle coat and detailed sweater.
Canada's Lululemon collection introduces a brown-maroon hue with teal accents, notable on their red hockey jerseys and speed skating attire.
Great Britain's team includes hats and scarves designed by Tom Daley and Ben Sherman, alongside striking navy and red ski suits. Andrew Musgrave's cross-country skiing attire also stands out.
Colombia's reversible coats with fun patterns are memorable, despite the nation having only one athlete competing.
Norway continues its tradition of exquisite sweaters, collaborating with Dale of Norway, featuring geometric red and off-white patterns and retro-inspired striped sleeves and legs.
Finally, Eritrea's Shannon Abeda showcases a ski suit designed in Asmara for his final Winter Olympics appearance.




