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WAGs: The Real Stars of England's 2006 World Cup?
11 May
Summary
- Wives and girlfriends were housed in the same hotel as many journalists.
- An Italian restaurant with a glass front became a hotspot for WAGs.
- Some blamed WAGs for the team's performance, a notion dismissed as nonsense.

The 2006 England football team's World Cup campaign was marked by the controversial presence of the players' wives and girlfriends, known as WAGs, in Baden-Baden, Germany. This group, which included celebrities and ordinary individuals, attracted significant media attention for their shopping, partying, and sunbathing activities.
Journalists were strategically housed in the same hotel as the WAGs to closely monitor their actions. A popular Italian restaurant with a glass front became a frequent scene for the WAGs and their friends, who reportedly spent heavily on drinks. Victoria Beckham was noted as being in an "attention-seeking era" during this period.
The media frenzy surrounding the WAGs led to criticism, with some players expressing frustration over the disruption. Journalist Ferdinand described the situation as a "circus act" and questioned the media's presence. When the team's performance faltered, the WAGs were scapegoated by some.
However, former FA executive director David Davies refuted these claims, likening the blame to blaming the weather and pointing out that eventual champions Italy also had their partners with them during the tournament. The WAG phenomenon highlighted a unique media culture before the rise of social media and post-Leveson Inquiry ethical standards.