Why did thousands visit Daidai's village in Chongqing?

Daidai posted a social media plea for help to slaughter pigs for a community feast, which went viral and attracted thousands of visitors.

What happened after Daidai's plea for help in Qingfu village?

Thousands of people arrived, causing traffic jams, and the event was embraced as a tourism opportunity, leading to more pigs and large banquets.

How did social media impact the Chongqing village feast?

A viral post on Douyin transformed a small request into a massive event, drawing national attention and becoming a unique tourism moment.

Home / Lifestyle / Viral Plea Sparks Village Feast Frenzy

Viral Plea Sparks Village Feast Frenzy

16 Jan

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Summary

Woman's social media plea for help with pig slaughter drew thousands.
The event resulted in massive traffic jams in rural Chongqing.
Local officials turned the viral event into a tourism opportunity.

A young woman named Daidai posted a request on Douyin, China's version of TikTok, seeking assistance for her elderly father to slaughter two pigs for a traditional community feast. Her appeal, motivated by a desire to uphold village traditions, promised a pork banquet for helpers.

Her post gained over a million likes, leading to an overwhelming response. Thousands of cars converged on Qingfu village in rural Chongqing, causing extensive traffic congestion. This unexpected influx of visitors turned the planned feast into a significant local event.

Recognizing the popularity, tourism officials provided more pigs to satisfy the demand, and local restaurants catered to the large crowds. The feast, broadcast live online, attracted over 100,000 viewers, highlighting the power of social media to create unique cultural and tourism moments.

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