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Cake Shed Sensation: From Pandemic Hobby to Full-Time Success
7 Jun
Summary
- Cake shed owner quit catering job to pursue business full-time.
- Business now generates between £500 to £1,000 weekly.
- TikTok fame drives customers from neighboring towns to visit.
Danielle Edgington's cake shed in Kings Heath, Birmingham, has experienced remarkable growth over the past eight months. Initially set up to sell surplus baked goods, the business quickly became overwhelming, prompting Edgington, a chef of 20 years, to leave her catering manager role to manage it full-time.
The Lavender Cake Shed now operates seven days a week, from 9:00 AM to 9:00 PM BST, a testament to its immense popularity. The business reportedly earns between £500 and £1,000 weekly, attracting customers from as far as Redditch and Solihull.
Edgington credits a significant portion of her business's success to her active social media presence, especially on TikTok. This online visibility generates a consistent demand, with customers often traveling considerable distances, eagerly inquiring about daily offerings and creating queues outside the suburban shed.
