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Bangladeshi Mom's Cooking Goes Viral, Sparks Marriage Proposals
24 May
Summary
- Arifa Begum's elaborate cooking videos gain massive social media fame.
- Viewers propose marriage to her son, Swapnil, drawn by warmth and food.
- Her definition of 'shaamanno ayojon' features elaborate multi-dish spreads.

Arifa Begum, a 49-year-old from Dhaka, Bangladesh, has captured the internet's heart with her food videos. Her social media presence, particularly on Instagram with over 35,000 followers and Facebook with over 280,000, features elaborate culinary spreads she terms 'shaamanno ayojon,' or minimum arrangement.
These 'simple' arrangements often include seven to eight dishes, from parathas and Afghani chicken to haleem and honey chicken, meticulously decorated. Her hospitality and the affection she shows towards her son Swapnil and his friends have resonated deeply with viewers.
This online fame has unexpectedly led to numerous marriage proposals for her 27-year-old son, Swapnil, in the comments sections of her viral videos, particularly following a video from September 2025. Many women are drawn to the warmth of her household and the prospect of eating her food.
Arifa and Swapnil maintain a friendly and open on-camera persona, which they attribute to their genuine nature. Swapnil, who often works behind the scenes, has become a point of interest, with many viewers finding him cute and charming. He has lost count of the messages and biodata submissions he has received.
Swapnil shared that his mother considers hospitality and sharing food a long-standing family tradition. He added that their bond is like that of best friends, fostering a safe and welcoming environment. Arifa Begum has expressed her love for India and hopes to visit again when visa processes become more lenient.