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Adidas 'Tang' Jacket: Gen Z's China Trend
17 Feb
Summary
- Viral Adidas jacket mimics historic Tang suit style.
- Gen Z embraces jacket, signaling growing interest in China.
- Jacket resells for up to $400 amid high demand.
An Adidas track top, drawing inspiration from historical Tang suits, has achieved viral status among Gen Z, becoming a symbol of their increasing interest in Chinese culture. This garment, featuring ornamental frog buttons and a Mandarin collar reminiscent of the Qing dynasty's Tang suit, gained traction through social media platforms like TikTok and Instagram.
Initially released in China and select Asian markets before reaching Europe in February 2026, the jacket quickly became a sought-after item. Its popularity is amplified by trends such as "New Chinese Style" in China, which contemporizes traditional designs, and a broader global "Chinesemaxxing" movement among Gen Z appreciating Chinese culture. This trend occurs amid a shifting global perception of China's influence.
CNN reported Adidas stores in major Chinese cities had sold out or had limited stock, with online resellers listing the jacket for as much as $400. Adidas' Shanghai-based design team developed the jacket as part of a strategy to cater to the domestic Chinese market, aligning with the company's broader aim to be a "global brand with a local mindset."
