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Vanilla Reigns Supreme: America's Favorite Ice Cream Flavor Revealed
19 Jul
Summary
- Vanilla was the most-purchased ice cream flavor, comprising 21% of orders.
- Chocolate and cookie dough followed vanilla as top choices.
- Häagen-Dazs led as the most-purchased brand on Instacart.
Vanilla remains the undisputed champion of ice cream flavors across the United States, capturing 21% of all orders in 2025. This classic flavor was the most popular pick in all 50 states and Washington D.C., underscoring a nationwide preference for comforting, familiar tastes.
Chocolate followed vanilla as the second favorite, with 7.9% of purchases, while cookie dough ranked third with 6.9%. This data highlights a trend where comfort consistently triumphs over novelty in the ice cream market, as Instacart noted that familiar favorites like cookies & cream and chocolate fudge also performed strongly.
When it comes to brands, Häagen-Dazs was the most frequently purchased on Instacart, slightly ahead of Ben & Jerry's and Breyers. While specialty brands showed significant growth, established names continue to hold strong customer loyalty, with regional preferences also evident, such as Tillamook in the West and Blue Bell in the South.
